A new initiative aimed at enhancing operational efficiency and inclusivity.
Excel London is the UK’s biggest event venue which welcomes some of the UK’s largest trade shows and events every year. Once such event, WTM London is one of Excel’s highest traffic events and presents unique logistical challenges.
Service
Onsite Interpretation / Multilingual Liaison for Venue Operations
Event Venue
Excel London
Challenge
Easing traffic flow during build up
Languages
Hungarian, Serbian and Polish
Kerrie Kemp, Director of Venue Operations, Excel London
“We’re delighted with how successful the trial went, and we will be exploring further opportunities again in the future.”
In an innovative, first-of-its-kind approach to further ease traffic flow, TranslateAble provided onsite interpreters fluent in English, Hungarian, Serbian and Polish to work alongside Excel’s traffic team, helping to streamline communication with drivers and event suppliers.
The additional on-the-ground support enabled Excel’s dedicated traffic team to handle driver and supplier queries faster, especially for those for whom English was not their first language.
With some drivers arriving with limited details or visiting the venue for the first time, interpreters communicated essential instructions on specific parking areas, directions and stand locations, helping to ensure that the build and breakdown stages remained on schedule.
This marks the first time interpreters have been used by a venue to address traffic coordination in this way, representing a new initiative aimed at enhancing operational efficiency and inclusivity.
Read more about this story in M&IT magazine.
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